We are extremely concerned to protect your privacy and confidentiality.

We understand that all users of our site are quite rightly concerned to know that their data will not be used for any purpose unintended by them, and will not fall into the hands of a third party. Our policy is both specific and strict. If you think our policy falls short of your expectations or that we are failing to abide by our policy, do please tell us.

We do not share, or sell, or disclose to a third party, any personally identifiable information collected at this site. If this policy should change in the future then we shall provide notification in advance and the opportunity for all users to indicate whether or not they would prefer that we do not provide the information to third parties as proposed.

Here is a list of the information we collect, and why it is necessary to collect it:

1 Basic identification and contact information

such as your name and contact details. This information is used:

  • 1.1 to provide you with the services which you request;
  • 1.2 to maintain our accounts;
  • 1.3 for billing;
  • 1.4 to enable us to answer your enquiries;
  • 1.5 for verifying your identity for security purposes;
  • 1.6 for marketing our services and products;
  • 1.7 to help make our web site as useful to you as possible;
  • 1.8 information which does not identify any individual may be used in a general way by us or third parties, to provide class information, for example relating to demographics or usage of a particular page or service.

2 Your domain name and e mail address

are recognised by our servers and the pages that you visit are recorded. This information is used:

  • 2.1 in a collective way not referable to any particular individual, for the purpose of quality control and improvement of our site;
  • 2.2 to send you news about the services to which you have signed up;
  • 2.3 to tell you about other of our services.

3 Information volunteered by you

for a particular purpose, for example a personal profile, survey, job application form, or contest. This information will be used exclusively for the purpose for which you have provided it. Information is disclosed to third parties only where the third party concerned qualifies in whatever way the web site page requires. We will make absolutely clear on the face of the page, any intention to publicise the name of a winner.

4 Affiliate information

This is information given to us in the course of your business and ours as you have applied to join our affiliate scheme. Such information is retained for business use only. We undertake to preserve the confidentiality of the information and of the terms of our relationship.

This information is used:

  • 4.1 to maintain our accounts and affiliate records;
  • 4.2 for billing;
  • 4.3 to enable us to answer your enquiries;
  • 4.4 for verifying your identity for security purposes;
  • 4.5 to send you news about the services to which you have signed up;
  • 4.6 to tell you about other of our services.

5 Business information

This is information given to us in the course of your business and ours, such as in relation to your application to partner with us or advertise with us. Such information is retained for business use only. We undertake to preserve the confidentiality of the information and of the terms of our relationship. It is not used for any other purpose. We expect you and any partner to reciprocate this policy.

6 Disclosure to Government

and their agencies. We are subject to the law like everyone else. We may be required to give information to legal authorities if they so request or if they have the proper authorisation such as a search warrant or court order.


1. ACCEPTANCE OF TERMS

Your access to and use of Applied Acumen (“the Website”) is subject exclusively to these Terms and Conditions. You will not use the Website for any purpose that is unlawful or prohibited by these Terms and Conditions. By using the Website you are fully accepting the terms, conditions and disclaimers contained in this notice. If you do not accept these Terms and Conditions you must immediately stop using the Website.

2. ADVICE

The contents of the Website do not constitute advice and should not be relied upon in making or refraining from making, any decision.

3. CHANGES TO WEBSITE

Applied Acumen reserves the right to:

3.1 change or remove (temporarily or permanently) the Website or any part of it without notice and you confirm that Applied Acumen shall not be liable to you for any such change or removal; and

3.2 change these Terms and Conditions at any time, and your continued use of the Website following any changes shall be deemed to be your acceptance of such change.

4. LINKS TO THIRD PARTY WEBSITES

The Website may include links to third party websites that are controlled and maintained by others. Any link to other websites is not an endorsement of such websites and you acknowledge and agree that we are not responsible for the content or availability of any such sites.

5. COPYRIGHT

5.1 All copyright, trade marks and all other intellectual property rights in the Website and its content (including without limitation the Website design, text, graphics and all software and source codes connected with the Website) are owned by or licensed to Applied Acumen or otherwise used by Applied Acumen as permitted by law.

5.2 In accessing the Website you agree that you will access the content solely for your personal, non-commercial use. None of the content may be downloaded, copied, reproduced, transmitted, stored, sold or distributed without the prior written consent of the copyright holder. This excludes the downloading, copying and/or printing of pages of the Website for personal, non-commercial home use only.

6. DISCLAIMERS AND LIMITATION OF LIABILITY

6.1 The Website is provided on an “AS IS” and “AS AVAILABLE” basis without any representation or endorsement made and without warranty of any kind whether express or implied, including but not limited to the implied warranties of satisfactory quality, fitness for a particular purpose, non-infringement, compatibility, security and accuracy.

6.2 To the extent permitted by law, Applied Acumen will not be liable for any indirect or consequential loss or damage whatever (including without limitation loss of business, opportunity, data, profits) arising out of or in connection with the use of the Website.

6.3 Applied Acumen makes no warranty that the functionality of the Website will be uninterrupted or error free, that defects will be corrected or that the Website or the server that makes it available are free of viruses or anything else which may be harmful or destructive.

6.4 Nothing in these Terms and Conditions shall be construed so as to exclude or limit the liability ofApplied Acumen for death or personal injury as a result of the negligence of Applied Acumen or that of its employees or agents.

7. INDEMNITY

You agree to indemnify and hold Applied Acumen and its employees and agents harmless from and against all liabilities, legal fees, damages, losses, costs and other expenses in relation to any claims or actions brought against Applied Acumen arising out of any breach by you of these Terms and Conditions or other liabilities arising out of your use of this Website.

8. SEVERANCE

If any of these Terms and Conditions should be determined to be invalid, illegal or unenforceable for any reason by any court of competent jurisdiction then such Term or Condition shall be severed and the remaining Terms and Conditions shall survive and remain in full force and effect and continue to be binding and enforceable.

9. GOVERNING LAW

These Terms and Conditions shall be governed by and construed in accordance with the law of England and you hereby submit to the exclusive jurisdiction of the English courts.